Beer with Wine Influence

Bar & Beverage Stage

Mon, Mar 09, 2026, 02:45 PM - 03:45 PM (EDT)

Hall 1

Description

Beer and wine don’t need to compete—they can elevate each other. In this session, two beer masters and a sommelier explore the magic of the crossover: how beer draws influence from wine (and vice versa), how to build a beer list that appeals to wine lovers, and how operators can design beverage programs where both categories work in harmony. The panel also breaks down flavour profiles, guest psychology, and smart pairing strategies that help teams sell with confidence.

Moderated by Ren Navarro, this conversation gives operators practical ways to expand their beverage offerings, broaden guest appeal, and create menus that tell a stronger, more integrated story.