From Back of House to Brand Loyalty: Inclusion as a Growth Strategy

Sun, Mar 08, 2026, 11:00 AM - 12:15 PM (EDT)

Aviation A - EXPLORE - The Connector

Description

Presented by Quell

Today’s customers notice more than menus and margins—they notice values, representation, and experience. This session connects inclusive internal practices with external brand trust and customer loyalty.

Designed for F&B entrepreneurs and operators, we’ll explore how inclusive thinking shows up in hiring, service, marketing, and space design—and why it matters to the bottom line. Attendees leave with a practical set of tools they can immediately apply across their business.

Mistake Stories Panel

Bar & Beverage Stage
Sun, Mar 08, 2026, 12:15 PM - 01:15 PM (EDT)
Hall 1

Description

Growth rarely happens without missteps—and the hospitality industry has no shortage of them. From menus that flopped to tech that failed to big decisions that went sideways, this session brings candid, hard-earned lessons to the stage in a dynamic PechaKucha format (20 slides × 20 seconds each).

Moderated by Josh Lindley (Bartender Atlas), five brave industry voices step up to share the mistakes that shaped them, what they’d never do again, and how failure fuelled their next breakthrough.